Monday, January 23, 2012
Walgreens shows increase off advertising.
Walgreens and many other competitors are struggling for business through out this economic downturn. The have sent out document to people asking how they like certain things and there experiences. Walgreens spent as much a 164 million dollars on media in 2011, thats alot of money to keep business strong. With all that money spent they showed a 6% increase in 2011. When the consumers wallets get thinner with money the stores around do also. They are also trying banners, online videos and blogging. With these hard times that were in what would be your ideas on advertising and marketing walgreens? Would you spend that much money on advertising? Do many of you like to shop at walgreens as your drug store? Its amazing to see how everyone is cranking down and becoming so restless to stay alive during such hard times.
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I think it is interesting that Walgreen actually spent 164 million dollars on media because I don't think that I have seen a single add for Walgreen's commercial or add. This may be due to the fact that there are not many Walgreen's in my area so maybe they are more prevalent in other areas of the country. I also never really liked Walgreens that much I always kind of that of it as a lower end drug store compared to CVS or something. But clearly there media campaign is working a little because of the 6% percent growth. I feel that they expected a little more that 6% growth when spending 164 million dollars. But in 2011 any growth was consider good because there were a large number of companies and even municipalities failing. Do you think that Walgreens was aiming for a higher growth percentage? Or do you think that the 6% growth was sufficient?
ReplyDeleteThanks Chris for the feedback, i think they would of liked to go alittle higher in the percentage ratings because they spent all that money, but 6 % is enough, during these times.
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