Walgreens shows increase off advertising.

Walgreens and many other competitors are struggling for business through out this economic downturn. The have sent out document to people asking how they like certain things and there experiences. Walgreens spent as much a 164 million dollars on media in 2011, thats alot of money to keep business strong. With all that money spent they showed a 6% increase in 2011. When the consumers wallets get thinner with money the stores around do also. They are also trying banners, online videos and blogging. With these hard times that were in what would be your ideas on advertising and marketing walgreens? Would you spend that much money on advertising? Do many of you like to shop at walgreens as your drug store? Its amazing to see how everyone is cranking down and becoming so restless to stay alive during such hard times.