Friday, February 10, 2012

In response to Chris Beland's question on Should Starbucks sell Beer?

If starbucks was selling Beer in there coffee Shops it would take me alittle while to adjust to this new expansion. It sounds like a great idea for places out in California where its warm and beer and wine looks good in the warm weather. Also Starbucks is a high class coffee Shop where many people with class and money shop. I cant imagine seeing coffee shops around here serving beer and wine with a coffee, or even serving beer or wine. It sounds like a risk taking on the alcohol aspect into the coffee scene where they have been so successful for the higher class. But like I said it could work out in the warmer weather areas for the wealthily mothers to go and have a glass of wine and chat instead of a coffee. I wouldn't find myself buying a beer or wine from starbucks I don't even buy coffee from starbucks around here. I find it to be hard to find a location and also the price of the coffee is on the high side, so as a result ill just go to another shop or DD. It will be interesting to see what happens as a result of exploring something completely different from coffee.

Monday, February 6, 2012

Green Mountain Coffee Roasters

After watching the video clip on Green Mountain Coffee Roasters in class last week I was intrigued. So I decided to look a little deeper into what there all about. Green Mountain Coffee is all about “revelation in every cup” and getting the coffee “from the tree to the cup” in the most efficient way possible. They have over 600 employees and are expanding at a rapid rate. For such a large business and so many decisions being made there organizational chart is relatively flat.  Many employees have the chance to get in touch with the CEO if major issues arise, and communication is key in this business and is what makes them so successful. When questions arise the employees are able to make the decisions and control the work as needed, this is another key aspect to the company. People all work in their best interest of the company and make there own decisions as a result this helps cut down on meetings and lost time off the job. Green Mountains sales have really increases due to the fact of the Keurig coffee maker and the K- cup addition. There net sales are up 102% this year compared to last.  Looking at their balance sheets and income statements they’re looking very good in the coffee industry compared to others. This new invention with the Keurig has put Green Mountain on the map. How may of you have Keurigs? Do you drink Green Mountain Coffee? I have a keurig and enjoy a nice cup of GMC in the morning.