Its amazing to see how Kraft is wanting to change its international name after all these years. Its in every house hold around the world. There know for the Mac and Cheese made in seconds. I'm not exactly proud of them changing there name, you say Kraft and everyone knows exactly what your talking about. MAC AND CHEESE. So I think that its going to be hard for many people around the world to move to another name that is as common as Kraft. I don't think its going to work.
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