Nissan is revamping the Datsun brand under Nissan, they are up against intense competition with other Japanese motor companies such as Honda and Toyota. The New Datsun models will be tailored to people as stated "
The offerings will be tailored for each market, including price and engine size, targeting the burgeoning market of first-time car buyers in countries such as India, Indonesia and Russia, where Datsun will be introduced from 2014, he said". So they are looking to brake into other markets and sell an affordable car for the first time car buyer in other countries. It seems be a great idea. Datsun was around the United States for a while in the 1960's until they changed the name and became Nissan. Nissan is a striving brand over here in the United States today. The Target market for Nissan is the younger traveling families whether they like a SUV, Van, Truck or cross over it satisfies all types. The Nissan Leaf is for those who want to conserve also. So Nissan and its sub brand Datsun have covered alot of ground over the years and plan to cover even more in other countries under Datsun. Would you buy a Nissan? Do you like the models they offer? Are you part of there target market?
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